How do I write content for the DCU website
Posted by on 18 January 2013 12:21 PM
Below you'll find some guidelines on writing content so that it's high quality, and consistent with styles and standards across the DCU website.
A website that is usable is one where the user is able to clearly identify the information they need. There are several ways to make the content more comprehensible and relevant to the user.
Clearly identify the target of the link
Text used as a link must clearly identify the target of the link. Don't use "click here" or similar as link text. Most people scan rather than closely read web pages. Links stand out. Meaningful link text will give users a better idea of what is on your page and where they can go to next.
Do not use a URL (web address) as the text for a link. Where necessary, rephrase your text so that you can add the link to text that clearly describes the target of the link.
Show whether access controls are in place
Where any link takes the user to a page that is not publicly accessible, the access restrictions must be indicated and included as part of the linked text, using the following approach:
Use the email address for email link text
The link text for email links must be the actual email address: